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The need to introduce total quality management, a prerequisite for maintaining competitive advantage in the marketplace

Author

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  • Oana Mihaela Orheian

    (Dimitrie Cantemir Christian University, Faculty of Tourism and Commercial Management, Bucharest, Romania)

Abstract

Total Quality Management is implemented in economic organizations and non-economic actions, specific management actions and decisions of each. The quality of strategic planning and vision must be based on development organization, to ensure continued competitiveness and sustainable development organization. A special role is planning desires of all stakeholders because it is only possible by extending the range of organizational objectives and balance resources to achieve them.

Suggested Citation

  • Oana Mihaela Orheian, 2011. "The need to introduce total quality management, a prerequisite for maintaining competitive advantage in the marketplace," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, vol. 3(1), pages 37-41, June.
  • Handle: RePEc:dcc:adcect:v:3:y:2011:i:1:p:37-41
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    More about this item

    Keywords

    competitive advantage; profit; customer satisfaction;
    All these keywords.

    JEL classification:

    • D04 - Microeconomics - - General - - - Microeconomic Policy: Formulation; Implementation; Evaluation
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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