IDEAS home Printed from https://ideas.repec.org/a/dbk/netnog/2023v1a16.html
   My bibliography  Save this article

We’re Not Really Strangers: the emotional resource in content marketing

Author

Listed:
  • Paulina Soini

    (Universidad Siglo 21, Licenciatura en Publicidad. Argentina)

  • Ignacio Pagliano

    (Universidad Siglo 21, Licenciatura en Publicidad. Argentina)

Abstract

The main purpose of this investigation was to understand why the social media users connect each other by using the content made on Tik Tok and Instagram, by the brand We’re Not Really Strangers, sharing their posts. We took for sample 20 posts, 10 from Tik Tok and 10 from Instagram, having consideration of the clues that made their viralization. After having this information, we proceed to the creation of an analysis chart. The results showed that they used the emotional advertising resource to create their post and then the invitation to spread them.

Suggested Citation

  • Paulina Soini & Ignacio Pagliano, 2023. "We’re Not Really Strangers: the emotional resource in content marketing," Netnography, AG Editor (Uruguay), vol. 1, pages 16-16.
    • Handle: RePEc:dbk:netnog:2023v1a16
    DOI: 10.62486/net202316
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dbk:netnog:2023v1a16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Javier Gonzalez-Argote (email available below). General contact details of provider: https://net.ageditor.uy/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.