Assessment and Analysis of Public Policy Impact: Contemporary Approaches and Future Application Opportunities

Introduction: The article examines the methods of monitoring and evaluating the effectiveness of government programmes actively implemented in different regions to address modern socio-economic and environmental challenges. The topic’s relevance is driven by the need to increase the transparency of public administration and the efficiency of public resources globally. Objectives: The study’s objectives included an assessment of the IEP programme effectiveness index and ROI, comparing the achieved and projected results by key indicators, and studying the prospects for introducing digital technologies into monitoring processes. Methods:The study was based on the methods of comparative analysis and calculations of the programme effectiveness index (IEP) and return on investment (ROI). Their application allowed us to analyse the effectiveness of programmes of various scales using key social, economic, and environmental indicators. Results: It was found that local initiatives with a narrow focus demonstrate a significantly higher efficiency IEP = 0.400 due to the rational use of limited resources. Instead, large-scale programmes ensure long-term systemic changes, but their efficiency index remains relatively low IEP = 0.00027 due to long implementation periods and multidirectional tasks. The article emphasises the importance of integrating digital technologies, in particular, automating monitoring processes and using artificial intelligence to analyse large amounts of data, which can improve the accuracy of evaluation and adaptability of government programme management. Conclusions: The article outlines the need to introduce adaptive monitoring mechanisms that allow for the efficient management of government programmes and for achieving goals in the dynamic conditions of the modern world. Prospects for research include the development of new approaches to the evaluation of long-term programmes, taking into account the latest technological trends, and the integration of cloud platforms for transparent management and monitoring.