IDEAS home Printed from https://ideas.repec.org/a/dbk/manage/v3y2025ip245id1062486agma2025245.html
   My bibliography  Save this article

Design of an attitude scale to measure transformational marketing

Author

Listed:
  • Ángel Emiro Páez Moreno
  • Daniel David Román-Acosta
  • Esteban Rodríguez Torres

Abstract

This research poses the challenge of generating a proposal for the measurement of transformational marketing through the validity of content and calculation of the reliability of an attitude scale. To achieve the proposed objectives, a content validation was carried out, the reliability calculation (Cronbach's alpha) of the scale proposal, the reliability calculation (Cronbach's alpha) of the responses of the members of academic associations in Latin America, and the findings related to the attitudes of the interviewed subjects were carried out. A sample of 1112 members of academic associations was obtained, with a margin of error of 2.77% and a confidence level of 95%. Once the reliability test is run, it can be seen that Cronbach's alpha value is 0.96.

Suggested Citation

Handle: RePEc:dbk:manage:v:3:y:2025:i::p:245:id:1062486agma2025245
DOI: 10.62486/agma2025245
as

Download full text from publisher

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a
for a similarly titled item that would be available.

More about this item

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dbk:manage:v:3:y:2025:i::p:245:id:1062486agma2025245. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Javier Gonzalez-Argote (email available below). General contact details of provider: https://managment.ageditor.uy/ .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.