Analysis Of The Organizational Culture Of The Companies Of The Massive Cargo Transportation Sector In The City Of Pasto

Introduction: Research problem: within which is defined, research topic, which is related to Organizational Culture, is defined line of research focused on management and competitiveness, defining management mechanisms to identify type of organizational culture, hand in hand with competitiveness; the research problem is described and formulated, defined by objectives both general and specific, where the present research is justified and its study is endorsed, followed by the feasibility and the tools available for its execution together with the human capital to develop it, work delimited in the city of San Juan de Pasto during the years 2021 and 2022 in massive cargo companies. Within the referential framework we find the background and knowledge of this research key to carry out its development taking up objectives and conclusions; followed by the contextual framework we relate the macro context within the republic of Colombia where geographical location, population, definition of economic sectors among others are indicated, within the micro context we indicate aspects related to the city of San Juan de Pasto, making analysis of its region, economy, regional characteristics. The historical review details the origin of national road transportation and the origins during the presidency of Rafael Reyes, with the creation of the Ministry of Transportation and the different works in pursuit of the country's economic development. Theoretical framework referring to the pertinent norms that support the present investigation in relation to norms and laws that regulate the transport of cargo in Colombia, norms of storage of merchandise, substantive code of work. The theoretical framework defines the theoretical bases that support the study of organizational culture with authors such as Chiavenato, Schein, Harrison, Robbins, Denison, Ansoff among others, accompanied by the conceptual framework, where key words used within the research work are detailed, which in turn enriches vocabulary around organizational culture. Methodology: within the present work the positivist paradigm is detailed, which explains, predicts and controls phenomena, verifies theories and laws, identifies real causes; with a quantitative approach which collects data to test a hypothesis that based on measurement and statistical analysis establishes patterns of behavior and tests theories. The method used is the scientific or empirical analytical method that, with characteristics of tangible reality, fragments them and allows a broad and effective study, analyzes measurements and statistical techniques and predicts facts that are universally endorsed. The type of research used is descriptive since it describes in a detailed and exact way the current conditions of the massive load companies and studies the behaviors within the group of collaborators. The population contemplated is 30 companies of the massive cargo sector and in turn are used as a sample of this work and thus be able to implement research instrument, using different sources of information collection in web pages, magazines, research bulletins, electronic books, degree works and the survey, among others, which with great validity allow to carry out this research work. Conclusions: It is possible to analyze and identify the organizational culture of the companies of the massive cargo transportation sector, thanks to the disposition of the personnel, their commitment and assertive communication. It allows the inclusion of the concept of organizational culture within the companies of the sector, creating strategies on the part of the managers to strengthen key aspects related to the research topic. It allows the companies to have a general vision of the concept of organizational culture to be supported in the specific topic to project and channel new corporate objectives and that thanks to the implementation of strategies and durability in time will guarantee a remembrance in the final client and an increase in the level of sales included in shipments, reception of correspondence and massive load. It allows to improve the communication channels among the members since, thanks to the knowledge of the concept of organizational culture, it focuses and orients both personal and corporate objectives. Recommendations: to make known to the group of collaborators that decision making implies changes that can impact positively or negatively on the organization and that thanks to the implementation of strategies and commitment by the group of collaborators without becoming imposing, but with the spirit of a significant positive change. Implement the concept of additional remuneration or commissions creating a culture of reward and incentive within the staff, since the staff is motivated and encouraged to give a little more of their potential, contributing to the increase of sales in the massive cargo companies. Supported by the new trends, seek for the implementation of E-Learning as a distance training tool in agreements with educational institutions in order to contribute to personal growth, qualification and qualification of human talent. To give way to new policies with an open mentality to change, leaving behind the cohesive factor of loyalty and tradition that in a certain way have been of great benefit to the massive cargo companies, but if new alternatives or policies are found, it will allow creating a more flexible organizational culture, finally including the concept of inclusive culture that allows integrating especially people with disabilities or different conditions and abilities among people and especially people members of the LGBTIQ+ group.