IDEAS home Printed from https://ideas.repec.org/a/dbk/manage/v2y2024ip95id1062486agma202495.html
   My bibliography  Save this article

Importance of social research in advertising and marketing

Author

Listed:
  • Nicole Rocio Camelo Mendez
  • Maria Paula Guerrero Rodriguez
  • Julian Andres Urbano Marta
  • Maribel Garcia Rojas

Abstract

If you were asked what do you understand by advertising? Probably the first thing that would come to mind would be a commercial for your favorite brand, or maybe the advertisements you see every day around the place where you live, and mention that advertising is basically the promotion of a product in a creative way. and that is attractive to the public; Although the above does not differ in large proportions from what advertising is, it has a background that encompasses not only the colors or the jingle of a commercial that caught your attention. In reality, advertising is a process that mixes from the economic studies of its ally marketing, the spontaneity and creativity of design, to the investigation of society and its evolution. Next, we will mention the importance of the aforementioned sciences and studies in advertising; focusing on the influence that social studies have on the production of advertising strategies and pieces, connecting design and creativity, along with marketing.

Suggested Citation

Handle: RePEc:dbk:manage:v:2:y:2024:i::p:95:id:1062486agma202495
DOI: 10.62486/agma202495
as

Download full text from publisher

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a
for a similarly titled item that would be available.

More about this item

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dbk:manage:v:2:y:2024:i::p:95:id:1062486agma202495. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Javier Gonzalez-Argote (email available below). General contact details of provider: https://managment.ageditor.uy/ .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.