Study of the organizational culture of the company (Contadero Dairy Association) ASOLACC in the municipality of El Contadero

Introduction: in which a detailed description is made on the presentation of the Organizational Culture project, which aims to understand how this culture influences its performance as an organization and its ability to improve competitiveness and increase productivity. Research problem: in which organizational culture is taken as the research topic, and from there, some subtitles related to the topic are displayed. There is also the general objective with its specific objectives. Methodology: The method to be used in this research will be the empirical-analytical method and consists of identifying a problem, presenting a respective hypothesis and thus carrying out an analysis. To study organizational culture, the empirical-analytical method may involve direct observation of the members of the organization in their daily interactions and also the development of interviews and surveys to obtain information on the type of organizational culture that the association has. Research results: the main results obtained were described, among which are a diagnosis of organizational culture, a SWOT matrix where important factors of ASOLACC are identified, possible factors that affect the organizational culture and finally some strategies that can improve the organizational culture together with an action plan. Conclusions: conclusions were drawn based on both the research and the results obtained, as well as on the information provided by the association, which allowed the successful development of this project. Recommendations: Recommendations were made for the association to implement, such as the need for the organization to offer growth opportunities such as a professional development program that includes specialized training and opportunities to obtain certifications in key areas such as dairy production, quality management and marketing. This will not only improve employees' skills, but will also increase their motivation and contribute to strengthening the organizational culture.