Design of strategies for the strengthening of the La Manigua peasant market Florencia – Caquetá

The project focused on the La Manigua farmers' market, located in the municipality of Florencia, Caquetá, Colombia. Farmers' markets represent a popular alternative to conventional markets, with the objective of promoting local and sustainable agriculture, as well as reducing the gap between producers and consumers. These markets allow small producers to sell their products directly to the final consumer, eliminating intermediaries and fostering a more direct and equitable relationship. In addition to promoting healthy eating, farmers' markets also seek to promote food education and value local gastronomic culture. Internationally, farmers' markets have gained popularity in countries such as the United States, Peru and Mexico, while in Europe they stand out for promoting the sale of local and artisanal products. In the context of Caquetá, farmers' markets play a crucial role in the agricultural economy, contributing to the preservation of traditional farming methods and promoting sustainable agriculture. The objective of the project was to design a strategy to strengthen producer participation and improve marketing at the La Manigua farmers' market.