The future lies in environmental sustainability and technological innovation: Investing in vegan-vegetarian diversity and a robot waiter for a restaurant

In this case report, I developed a strategic planning for La Jirafa restaurant, a member of the Sauco S.A business unit, belonging to Grupo Meta, based in the Patagonian city of the province of Rio Negro, San Carlos de Bariloche, with the objective of increasing profitability to 5% by 2026. It will be achieved through the corporate growth strategy for the development and implementation of new vegan and vegetarian products, and the competitive differentiation strategy with the purchase of a robot waiter, notably differentiating La Jirafa with the other restaurants in Bariloche. After carrying out a complete analysis about the internal and external framework of the company, it was concluded that a strategic planning was carried out to increase the profitability of the company through the increase and loyalty of its clients, emphasizing the corporate strategy. growth through product development, creating and implementing new dishes on the restaurant menu with the aim of including consumer groups such as vegans, vegetarians and celiacs. The competitive strategy, called service/product differentiation, will be used in order to increase sales and customers through new technological and innovative tools that have emerged in recent years, such as the investment of a robot waiter, with the purpose of improving customer service. to the customer and stand out from the large amount of competition that the restaurant has in a tourist city like San Carlos de Bariloche. On the functional strategies side, post-sale service functions will be carried out. These will allow La Jirafa Restaurant to trace a path to achieve the stated objectives. The general objective of this work is to increase the profitability of the company by 5% by the year 2026, it is an objective that will have a term of 4 years and will be fulfilled through certain specific objectives such as increased sales, customer satisfaction and reward redemption rate.