Big Data and Artificial Inteligence in small and medium-sized companies in the province of Córdoba

Technology behaves in disruptive ways. As the word implies, it abruptly disrupts the way people's lives unfold, mainly the life of organizations. The main objective of this research work was to know whether SMEs in the province of Córdoba, Argentina know the need and the type of adaptation of the organizational system necessary to develop competitively in this 4th. Industrial Revolution, by incorporating Big Data technology and Artificial Intelligence according to the management elements required for this adaptation. The research had a descriptive scope and was carried out through a qualitative approach with a non-experimental cross-sectional design, through semi-structured interviews. The results showed that organizations are already implementing these tools or are considering doing so in the future as they perceive that these are of great help to obtain better results. As a result of this research, we can conclude that this technology is already a reality and companies must adapt to it to survive in this increasingly competitive and competent market.