Big data and artificial intelligence for innovation in management in the agricultural industry in Extremadura

Technology behaves in a disruptive way. As the word implies, it abruptly breaks the way in which people's lives unfold, mainly the organizational. Provides unique opportunities, where we can achieve dreams that were only scenes of science fiction movies, but that Today strongly impact in the world of organizations. This can be seen with autonomous vehicles, which transform the way in which transport companies formulate their business models; the holographic communication which provides the possibility of gathering directors of companies in a fraction of a second and decision making; and big data, which implies the reformulation of commercial strategies in relation to real information about consumers offered by bigdata; among others. In order to take advantage of these advances, it is necessary to pay attention to the changes and adapt correctly. The present investigation has the objective to know if agricultural companies in Extremadura, Spain are aware of the need for organizational adaptation to develop successfully in this 4th industrial revolution, mainly by incorporating big data technology. Response that will be sought through a documentary and descriptive investigation about this reality in the companies selected intentionally.