The Role of Business Intelligence in Supply Chain Optimization A Case Study of the Carrefour Market in Jordan

Introduction: This study examines the role of Business Intelligence (BI) in the supply chain operations of Carrefour Market, a Jordanian retail leader. It uses a case study approach to assess the effectiveness of BI tools in inventory management, demand planning, and supplier development, aiming to improve efficiency and competitiveness. Methods: The study demonstrates how BI tools, such as real-time analytics, data visualization, and predictive modeling, have been used to solve key supply chain problems. The study also explores the process of implementing BI, including staff training and fostering a data intelligence culture. Results: The findings show that BI has positively impacted the company's key performance indicators (KPIs), such as inventory turnover rates, order fulfillment accuracy, and supply chain resiliency. Conclusions: The study concludes that BI resolves operational processes and provides strategic perspectives for development and responsiveness to the evolving retail climate. The case study suggests initiatives for other retailers to improve supply chain performance using BI technologies.