The Impact of Technological Advancements on Human Resource Management Practices: Adapting to the Digital Era

Introduction: In today's digital era, the process of digitalization has increasingly become a significant factor for organizations striving to enhance productivity, efficiency, and competitiveness. The adoption of technologies such as Artificial Intelligence (AI), automation, and cloud platforms has revolutionized various business operations, especially in Human Resource Management (HRM). These technologies have been pivotal in transforming HR practices by improving data management, enhancing staff training, and streamlining communication processes. This research aims to examine the role and impact of digital technologies on HRM practices, with a focus on making these processes more efficient and faster in the digital age. Methods: A mixed-methods approach was adopted for this research. Qualitative data was collected through a review of journals and articles accessed via Google Scholar, which provided insights into the broader trends of digital technology use in HRM. For quantitative data, a survey was conducted using Google Forms, targeting 200 HR managers across different industries, including retail, automobile, and others. The survey consisted of 10 close-ended questions to capture the extent to which digital technologies impact HRM practices. The qualitative data was analyzed using thematic analysis, identifying recurring themes and patterns in the responses, while the quantitative data was processed through statistical analysis using the SPSS tool. Results: The study revealed that digital technologies play a vital role in transforming HRM practices in various industries. These technologies streamline key HR functions such as recruitment and talent acquisition, enabling faster and more informed decision-making. Additionally, they contribute significantly to automating training and development processes, as well as performance management. Overall, digital technologies have become essential for improving the efficiency, effectiveness, and strategic capabilities of HRM. Conclusions: This research underscores the critical role that digital technologies play in enhancing HRM practices across diverse industries. By automating and streamlining HR functions, these technologies enable HR managers to make more informed decisions, reduce operational costs, and improve overall business performance. Organizations should continue to embrace digital transformation to remain competitive and meet the evolving demands of the workforce. The findings offer valuable insights into the significant benefits of digital technologies for HRM and provide a foundation for further exploration into the integration of such technologies within organizations.