The Role of Big Data in Enhancing Communication Language Among Students: The Impact of Digital Systems in Private Universities

Introduction: This research investigates how Big Data, in conjunction with digital systems, enhances student communication and social interactions at private universities. The increasing integration of Big Data with e-learning platforms presents significant opportunities for fostering better academic collaboration and student engagement in the digital era. Methods: A sample of 275 students from various private universities was selected for this study. The research employed a mixed-methods approach to explore the phenomena of academic communication and collaboration in relation to Big Data. Quantitative data were gathered via surveys to assess students' perceptions of Big Data’s impact on their academic communication. Structural Equation Modeling (SEM) was used as the analytical framework to examine the relationships between Big Data, digital systems, and communication practices. Qualitative data were collected through interviews to further validate the numerical findings. Results: The research revealed that students' communication skills were significantly improved when they engaged with Big Data and digital systems. The integration of advanced technological systems within universities mediates academic interaction by connecting Big Data with student relationships, resulting in improved collaboration and communication patterns. Conclusions: The study highlights the critical role of Big Data and digital systems in transforming student communication and academic collaboration at private universities. The findings suggest that these technologies not only enhance students' language and communication skills but also play a pivotal role in fostering better academic relationships. This research provides valuable insights into how Big Data and digital systems can be utilized to improve higher education practices and student engagement in the future.