IDEAS home Printed from https://ideas.repec.org/a/dbk/commun/v1y2021ip17id17.html

Analysis of the acceptance of independent women with regard to "Anthony Fierro" jewelry in Dijon (France)

Author

Listed:
  • Paola Carolina Vallejo Benítez
  • Maribel Garcia Rojas

Abstract

For the expansion of a brand it is necessary to know the acceptance it will have in its target market. In the present case of the Colombian brand "Anthony Fierro", an internationalization is sought towards the city of Dijon in France, where there are strategic allies for the collection of information in the framework of the execution of the research. The purpose of the research is to analyze the acceptance that independent women in Dijon have of Colombian handmade designs with natural materials. The data collection through a qualitative approach allows obtaining relevant information on the perception of the target public, their consumption habits, preferences and disposition towards the type of jewelry proposed. The study highlighted jewelry design as a determining factor in the purchase decision, which is generally impulsive, and shows the handcrafted and natural characteristics as additional positive arguments

Suggested Citation

  • Paola Carolina Vallejo Benítez & Maribel Garcia Rojas, 2021. "Analysis of the acceptance of independent women with regard to "Anthony Fierro" jewelry in Dijon (France)," Community and Interculturality in Dialogue, AG Editor, vol. 1, pages 1-17.
    • Handle: RePEc:dbk:commun:v:1:y:2021:i::p:17:id:17
    DOI: 10.56294/cid202117
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dbk:commun:v:1:y:2021:i::p:17:id:17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Javier Gonzalez-Argote (email available below). General contact details of provider: https://cid.ageditor.ar/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.