Green Supply Chain Management and Firm Performance in the Digital Era

Against the backdrop of increasing global environmental awareness and the rapid development of the digital economy, green supply chain management (GSCM) has gradually become one of the important means to promote sustainable development and improve corporate performance. This paper explores the role of green supply chain management in promoting sustainable development and improving corporate performance in the digital economy era. This paper focuses on analyzing how digital technologies (such as big data, the Internet of Things, and blockchain) support the application of green supply chain management in enterprises, and explores the specific impact of green supply chain management on corporate financial performance, operational efficiency, and brand reputation. This study aims to analyze how enterprises can improve corporate performance through green supply chain management (GSCM) in the context of the digital economy, focusing on the application of digital technologies in green supply chains and their impact on reducing costs, improving efficiency, brand value, and environmental protection.