Knowledge Mapping of Female Image Research from the Perspective of Journalism and Communication Studies

This study explores the development of research on female images within China's media and communication fields from the mid-1990s to 2023. Originating from the second wave of the women's movement and influenced by foundational feminist media studies, the academic inquiry into female media representations has significantly expanded, particularly following landmark events like the Fourth World Conference on Women. Analyzing 510 scholarly papers from the China National Knowledge Infrastructure (CNKI), the research identifies a clear progression from initial critiques of stereotypical and superficial portrayals of women in television advertisements to a broader examination encompassing various media forms, including social media and reality television. Utilizing CiteSpace software for knowledge mapping and keyword co-occurrence analysis, the study categorizes the research into four primary areas: theoretical frameworks, micro-level case studies, macro-level media analyses, and comparative studies. Findings indicate a notable shift from traditional media platforms to digital and interactive media, with recent studies emphasizing the impact of technological advancements on the diversity and complexity of female representations. The research highlights the dynamic nature of female image studies in China, underscoring the critical role of media in shaping and reflecting gender relations. Future research directions call for expanded methodologies, including interactive text analysis and empirical testing, to further understand the nuanced portrayals of women in an increasingly digital and interconnected world.