IDEAS home Printed from https://ideas.repec.org/a/dba/pappsa/v1y2025ip256-263.html
   My bibliography  Save this article

Research on the Promotion of Commercial Complex to Regional Commercial Prosperity and Its Long-Term Mechanism

Author

Listed:
  • Huang, Jiawei

Abstract

This study explores the role of commercial complexes in promoting regional commercial prosperity and its long-term mechanism. With globalization and information technology development, regional commercial prosperity has become an important factor in urban competitiveness. The commercial complex has significantly promoted regional economic growth through brand agglomeration, consumption experience promotion, and industrial linkage. Governmental policy support and infrastructure enhancements are essential for its long-term development, while innovative business models and technology applications are crucial for fostering sustainable regional commerce. The case study of Henglong Jinzun Plaza reveals the impact of commercial complexes on regional commerce at different stages of development, highlighting the role of brand effect, consumer experience, and industrial synergy. The research shows that the cooperation between government and commercial complexes can effectively build a long-term mechanism of regional commerce and promote the sustainable development of the regional economy.

Suggested Citation

Handle: RePEc:dba:pappsa:v:1:y:2025:i::p:256-263
as

Download full text from publisher

File URL: https://pinnaclepubs.com/index.php/PAPPS/article/view/71/70
Download Restriction: no
---><---

More about this item

Keywords

;
;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dba:pappsa:v:1:y:2025:i::p:256-263. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joseph Clark (email available below). General contact details of provider: https://pinnaclepubs.com/index.php/PAPPS .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.