Research on the Pathways to Stimulate College Students' Foreign Language Learning Motivation under the Synergistic Development of Higher Education and the Language Industry

With the increasing integration of higher education and the rapidly evolving language industry, the cultivation of application-oriented foreign language talents has become an urgent societal and economic demand. Learning motivation, recognized as one of the most decisive psychological factors influencing learners' academic persistence, cognitive engagement, and overall performance, directly determines the ultimate effectiveness and sustainability of foreign language education. Despite its importance, many contemporary college students exhibit fluctuating or declining motivation levels, necessitating a comprehensive investigation into the underlying causes. Based on the foundational frameworks of self-determination theory, expectancy-value theory, and the emerging concept of synergistic development, this paper systematically analyses the current situation, intrinsic barriers, and extrinsic challenges characterizing college students' foreign language learning motivation. Furthermore, it explores effective, multidimensional stimulation mechanisms facilitated by the joint participation and strategic alignment of higher education institutions and enterprise stakeholders within the language industry. To address the identified motivational deficits, the study proposes a series of actionable pathways. These include strengthening macro-level policy guidance to align educational outcomes with industry needs, innovating traditional curriculum models to incorporate industry-relevant competencies, constructing multimodal and technologically advanced practice platforms for immersive learning, and actively shaping students' professional identity and career foresight. Ultimately, this research aims to provide robust theoretical frameworks and highly practical insights for educators and policymakers, thereby enhancing students' sustainable learning motivation and ensuring their successful transition into the competitive global workforce in the new era.