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Abstract
Against the background of increasing social attention to public welfare in the sports sector and the rapidly growing awareness of corporate social responsibility, exploring the application and long-term sustainability of the profit feedback mechanism in sports public welfare projects holds profound practical significance. This paper focuses specifically on the Sports Unlimited public welfare project, conducting a comprehensive and in-depth study on the systematic construction and sustainability of its profit feedback mechanism. First, the study elaborates on the foundational theoretical basis of the profit feedback mechanism alongside the evolution of sports public welfare projects, subsequently introducing the basic operational context of the Sports Unlimited initiative. Following this, the research constructs a robust profit feedback mechanism for the project, meticulously analyzing construction principles, the diverse participating subjects and their respective responsibilities, the primary sources and equitable distribution methods of profit, and essential safeguard measures. Afterwards, the paper rigorously evaluates the sustainability of this feedback mechanism across multiple critical dimensions, including core design principles, practical implementation paths, the underlying profit model, internal management efficiency, resource allocation strategies, and adaptability to dynamic changes in the external environment. Finally, the study puts forward targeted strategic suggestions for enhancing overall sustainability. These recommendations include optimizing the mechanism design, strengthening daily operational management, expanding diverse resource channels, and reinforcing broader social cooperation and stakeholder participation. Ultimately, this research significantly contributes to promoting the sustainable development of sports public welfare projects and provides a valuable, evidence-based reference for related future practices.
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