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Theoretical Evolution and Frontier Trends of Corporate Strategic Management in the AI Era: A Literature Review

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  • McGregor, Fiona C.
  • Vance, Alistair J.

Abstract

This literature review explores the theoretical evolution and emerging trends in corporate strategic management within the context of the artificial intelligence (AI) era. The rapid advancements in AI technologies are fundamentally reshaping the business landscape, necessitating a re-evaluation of traditional strategic management frameworks. This review traces the historical development of strategic management theories, highlighting key milestones and paradigm shifts. It then delves into two core themes: the integration of AI into strategic decision-making processes and the impact of AI on competitive advantage and dynamic capabilities. Furthermore, the review compares and contrasts existing strategic management approaches in light of AI's transformative potential, identifying key challenges and limitations. Finally, it proposes future research directions, focusing on the development of new theoretical models and empirical investigations that can better capture the complexities of corporate strategic management in the AI era. This review contributes to a deeper understanding of how organizations can effectively leverage AI to achieve sustainable competitive advantage and navigate the challenges of a rapidly evolving technological environment. It synthesizes existing knowledge, identifies research gaps, and offers insights for both academics and practitioners seeking to understand the strategic implications of AI.

Suggested Citation

  • McGregor, Fiona C. & Vance, Alistair J., 2026. "Theoretical Evolution and Frontier Trends of Corporate Strategic Management in the AI Era: A Literature Review," Journal of Science, Innovation & Social Impact, Pinnacle Academic Press, vol. 2(1), pages 155-163.
    • Handle: RePEc:dba:jsisia:v:2:y:2026:i:1:p:155-163
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