Protection and Creative Transformation: The Survival of Subei Qinshu in Contemporary China

Subei Qinshu, a traditional narrative-singing art form originating from northern Jiangsu Province, has faced significant challenges in the modern era, including the decline of rural cultural spaces, the aging of practitioners, and a decrease in commercial viability. As a result, the survival of this intangible cultural heritage has become a critical concern. This study explores how creative transformation, facilitated by both local initiatives and policy frameworks, allows Subei Qinshu to adapt and thrive in contemporary society. Through two detailed case studies-its adaptation in primary school clubs and its staged performances within the Suqian Grand Canal Cultural Belt-the research examines how innovations such as the simplification of melodies, condensation of narratives, and modernization of performance style have contributed to its preservation. Drawing on Bakan's theory of creative transformation, the study analyzes the effectiveness of these adaptations in ensuring cultural transmission, maintaining audience engagement, and making the art form relevant to modern audiences. Additionally, the research highlights the role of institutional support, specifically the Non-Material Cultural Heritage in Schools program and the Suqian Grand Canal Cultural Belt initiative, which provide necessary resources, legitimacy, and visibility for Subei Qinshu. The findings suggest that the preservation of intangible cultural heritage must be dynamic rather than static, with creative transformation and policy support working synergistically to maintain cultural identity, ensure continuity, and engage a broader public. This paper argues that Subei Qinshu's successful adaptation serves as a model for preserving other regional art forms in contemporary China.