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Mainstream Ideological Education Discourse of Post-00s College Students in the Era of Omnimedia the Logic of the Improvement of Guidance Force

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  • Zeng, Ying

Abstract

The all-media revolution has fundamentally reshaped the cognitive landscape of Generation Z college students, exposing mainstream ideological education to three critical challenges: erosion of discourse authority, narrative disengagement, and entrenched cognitive barriers. This study examines three key dimensions-societal ideological infiltration, algorithmic technology distortion, and lagging media literacy-to reveal the deep-seated causes of mainstream discourse's declining influence. It proposes a three-pronged optimization strategy: establishing an "agenda-setting and discourse absorption" mechanism to strengthen mainstream discourse definition; employing algorithmic recommendations for precision-targeted outreach to break information cocoons; and implementing media literacy programs to solidify the foundation of critical thinking.

Suggested Citation

  • Zeng, Ying, 2026. "Mainstream Ideological Education Discourse of Post-00s College Students in the Era of Omnimedia the Logic of the Improvement of Guidance Force," International Journal of Humanities and Social Science, Pinnacle Academic Press, vol. 2(1), pages 15-22.
    • Handle: RePEc:dba:ijhssa:v:2:y:2026:i:1:p:15-22
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