IDEAS home Printed from https://ideas.repec.org/a/dba/ejbema/v2y2026i1p72-82.html

Research on the Development Countermeasures in Educational Tourism of Chengdu City from the Perspective of PESTEL Model

Author

Listed:
  • Dong, Baoliang

Abstract

The comprehensive promotion of quality-oriented education is the requirement of China's current economic and social development for primary and secondary education. In the critical period of China's economic development in the next ten years, it is of special significance to vigorously promote the "Study + Travel" model of educational tourism, both from the theoretical and practical level. The paper selects Chengdu of Sichuan province as a "research object" in educational tourism. Through the analysis of a large number of studies related theory both at home and abroad, this paper introduces the basic situation of Chengdu educational tourism research development. This paper expounds and reflects on the current situation of the development of educational tourism in the city, takes "PESTEL" theory from the angle of marketing model, finds out various problems existing in the development of educational tourism, and finally puts forward corresponding suggestions. It is expected to play a certain guiding role in the development of educational tourism in the whole country.

Suggested Citation

  • Dong, Baoliang, 2026. "Research on the Development Countermeasures in Educational Tourism of Chengdu City from the Perspective of PESTEL Model," European Journal of Business, Economics & Management, Pinnacle Academic Press, vol. 2(1), pages 72-82.
    • Handle: RePEc:dba:ejbema:v:2:y:2026:i:1:p:72-82
    as

    Download full text from publisher

    File URL: https://pinnaclepubs.com/index.php/EJBEM/article/view/501/493
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dba:ejbema:v:2:y:2026:i:1:p:72-82. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joseph Clark (email available below). General contact details of provider: https://pinnaclepubs.com/index.php/EJBEM .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.