The Synergy of Cross-Platform Content Creation in Employer Brand Communication

With the proliferation of social media, recruitment platforms, and corporate websites, cross-platform content creation has emerged as a key strategy for enhancing employer brand promotion. This study investigates the synergistic effects of cross-platform content creation in employer brand communication, examining how collaboration across multiple platforms can expand brand awareness, strengthen brand value, and improve employee recognition. A synergy model of cross-platform communication is developed, elucidating the interaction mechanisms among diverse platforms, and its effectiveness is validated through case analyses. The findings indicate that cross-platform content creation not only optimizes brand communication strategies but also facilitates comprehensive diffusion of the employer brand image, offering both theoretical insights and practical guidance for enterprises seeking to enhance their employer branding initiatives.