The Development Trends and Future Challenges of Cross-Border E-Commerce: From a Global Perspective

Cross-border e-commerce has emerged as a vital driver of global trade and economic growth. Fueled by technological advancements and evolving consumer demand, the sector has witnessed rapid expansion and exhibits considerable potential worldwide. This paper investigates the key development trends, major challenges, and future opportunities in cross-border e-commerce from a global perspective. It first reviews the current state of the global market and highlights regional disparities in development. It then examines major trends, including digital transformation, the interplay between globalization and localization, the rise of mobile commerce, and innovations in logistics and payment systems. The study further analyzes critical challenges such as legal and policy barriers, cultural differences, and payment security risks. In addition, it explores the transformative role of emerging technologies-such as artificial intelligence, big data, and blockchain-in shaping the sector's future. Finally, the paper identifies potential growth avenues in areas such as social media integration, sustainability, and personalized services, while offering policy recommendations to support the healthy and sustainable development of global cross-border e-commerce. The findings provide valuable insights for academia, industry practitioners, and policymakers alike.