Research on New Drivers of Event Consumption and Strategies for High-Quality Development

This study examines the new drivers of event consumption and strategies for high-quality development in the context of Wenzhou's evolving event economy. Through a mixed-methods approach combining quantitative analysis and case studies, the research identifies five key drivers propelling event consumption: the experience economy, digital transformation, social-cultural engagement, sustainability and health consciousness, and policy-infrastructure support. The findings reveal how Wenzhou has successfully leveraged its unique economic characteristics and cultural assets to develop a robust event ecosystem that generates significant economic benefits while addressing urban development goals. The study further identifies major challenges including event homogenization, intellectual property protection, talent shortages, and environmental sustainability concerns. Based on these findings, the research proposes a comprehensive framework and tailored strategies for event organizers, government bodies, and destination marketing organizations to optimize event economy development. The Wenzhou case offers valuable insights for other cities seeking to harness the power of event economy for sustainable urban transformation, demonstrating how strategic integration of local advantages with modern consumption trends can create synergistic effects for high-quality development.