International Management Report-An Analysis Report for Boost Juice: Entering China's Market

This report evaluates Boost Juice's potential entry into China's beverage market, highlighting significant opportunities driven by China's large population (over 1.4 billion), rising middle-class disposable income, and growing health consciousness. Analysis of China's business environment reveals strict food safety regulations (e.g., GACC Decree 248) as key barriers but also trust-building mechanisms for imported health brands. Regional taste preferences and competitive local markets necessitate localized marketing strategies. Recommendations include establishing flagship stores in tier-1 cities (Beijing, Shanghai, Guangzhou) with local sourcing, leveraging cross-border e-commerce, and gradual expansion via franchising to mitigate risks while capitalizing on China's projected 7% to 9% annual growth in healthy beverages.