IDEAS home Printed from https://ideas.repec.org/a/dba/ejbema/v1y2025i2p120-140.html
   My bibliography  Save this article

Case Project Paper on the Integration of Smart Retail Development in Beijing, China

Author

Listed:
  • Sun, Xiu
  • Lorenzo, Lorenzo C.

Abstract

This study investigates the integration of smart retail technologies in Beijing, China, focusing on the transformative impact of the Internet of Things (IoT), Artificial Intelligence (AI), and big data analytics on retail operations and customer experiences. Using a case study approach, it explores how these innovations enhance operational efficiency, enable real-time inventory management, and support omnichannel strategies and personalized marketing. Additionally, these technologies contribute to sustainability by improving resource utilization. Key benefits include improved customer satisfaction and streamlined workflows, while challenges involve high implementation costs, data privacy concerns, and varying levels of consumer readiness. The paper offers actionable recommendations such as enhancing user interfaces, forming strategic tech partnerships, and strengthening data protection. It positions Beijing as a testing ground for smart retail innovation, offering insights for similar urban markets. The study concludes with a strategic roadmap emphasizing innovation, adaptability, and consumer-centric development.

Suggested Citation

  • Sun, Xiu & Lorenzo, Lorenzo C., 2025. "Case Project Paper on the Integration of Smart Retail Development in Beijing, China," European Journal of Business, Economics & Management, Pinnacle Academic Press, vol. 1(2), pages 120-140.
    • Handle: RePEc:dba:ejbema:v:1:y:2025:i:2:p:120-140
    as

    Download full text from publisher

    File URL: https://pinnaclepubs.com/index.php/EJBEM/article/view/167/169
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dba:ejbema:v:1:y:2025:i:2:p:120-140. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joseph Clark (email available below). General contact details of provider: https://pinnaclepubs.com/index.php/EJBEM .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.