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Манипулиране На Общественото Мнение – Психологически Основи

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  • Цонева, Иванка

Abstract

Общественото мнение се разглежда като хетерогенна смес от рационални убеждения, ирационални стереотипи и емоционални вярвания на отделните ин- дивиди от целевата публика. За консолидирането му се предлагат психологи- чески обосновани похвати и тактики. Те трябва да са съобразени както с рацио- налните и емоционалните характеристики, така и със знака на съставящите го индивидуални мнения – положителен, нулев, отрицателен. Всеки подход е илюстриран с пример от практиката.

Suggested Citation

  • Цонева, Иванка, 2007. "Манипулиране На Общественото Мнение – Психологически Основи," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1, pages 1-6.
    • Handle: RePEc:dat:dialog:y:2007:i:1:p:6
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    File URL: http://hdl.handle.net/10610/2065
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