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Постигане На Конкурентоспособност В Бизнес Организациите

Author

Listed:
  • Елена Райкова

    (Стопанска академия "Д.А.Ценов")

Abstract

В настоящата статия авторът си поставя за цел да се анализират, оценят и в необходима степен разграничат конкуренцията и конкурентоспособността в бизнес организациите. Разглеждайки основните стратегии, ролята и методите за оценка на конкурентоспособността на фирмите и организациите, да се изведат стратегии за постигане на ефективно управление. За потвърждаване на поставената цел са поставени следните задачи: 1. Анализ, оценка и разграничаване на понятията конкуренция и конкурентоспособност. 2. Изследване ролята на конкурентоспособността и методи за оценка. 3. Да се изведат стратегии за постигане на ефективно управление въз основа на SWOT анализ.

Suggested Citation

  • Елена Райкова, 2016. "Постигане На Конкурентоспособност В Бизнес Организациите," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 11(11 Year 2), pages 640-649.
    • Handle: RePEc:dat:almphd:v:11:y:2016:i:11:p:640-649
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    More about this item

    Keywords

    конкуренция; конкурентоспособност; бизнес организации;
    All these keywords.

    JEL classification:

    • L5 - Industrial Organization - - Regulation and Industrial Policy
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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