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Höher, schneller, weiter? Eine empirische Analyse des strategischen Managements von schnell wachsenden Jungunternehmen

Author

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  • Wolfgang Hora
  • Adrian Klammer

Abstract

Aktuelle Untersuchungen belegen, dass ein kleiner Anteil von jungen, schnell wachsenden Unternehmen – sog. Gazellen – ein überproportional großes Angebot an neuen Arbeitsplätzen schafft und dadurch einen bedeutenden Beitrag für die volkswirtschaftliche Entwicklung leistet. Die Mehrheit dieser Studien beschäftigt sich jedoch hauptsächlich mit einer quantitativen Erfassung dieser besonderen Unternehmen sowie der Ableitung geeigneter wirtschaftspolitischer Fördermaßnahmen. Eine tiefergehende, unternehmensinterne Beleuchtung dieser Unternehmen blieb bisher weitestgehend aus. Dieser Beitrag adressiert diese Forschungslücke und analysiert – unter Anwendung eines explorativen, fallbasierten Ansatzes – fünf relevante Ressourcen, um festzustellen wie das strategische Management ausgestaltet sein sollte, um das Erreichen überdurchschnittlicher Wachstumsraten zu begünstigen. / Recent studies show that a small share of young, fast-growing firm – so-called gazelles – account for a disproportionately large supply of new jobs and, therefore, contribute significantly to the economic development of many countries. However, the majority of these studies mainly focus on a quantitative assessment of these special types of enterprises as well as developing suitable business policy support measures to foster them. In-depth examinations have been largely missing so far. We address this gap by conducting an explorative, case-based research approach to determine how gazelles strategically manage important resources to facilitate superior firm growth.

Suggested Citation

  • Wolfgang Hora & Adrian Klammer, 2021. "Höher, schneller, weiter? Eine empirische Analyse des strategischen Managements von schnell wachsenden Jungunternehmen," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 69(3), pages 169-186.
  • Handle: RePEc:dah:aeqzfk:v69_y2021_i3_q3_p169-186
    DOI: 10.3790/zfke.69.3.169
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