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Interpreneurship: Die Analyse von Analogien und Metaphern und das Bild von Entrepreneurship in Deutschland

Author

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  • Sean Patrick Saßmannshausen
  • Sebastian Books

Abstract

Im angelsächsischen Sprachraum und in Skandinavien ist die Analyse von Analogien und Metaphern fester Bestandteil der Entrepreneurship-Forschung. Für den deutschen Sprachraum fehlen jedoch entsprechende Studien. Der vorliegende Aufsatz trägt dazu bei, diese Forschungslücke zu schließen. In einer Stichprobe von 50 deutschen Zeitungs- und Zeitschriftenartikeln zum Thema Entrepreneurship wurden 210 Analogien und Metaphern erfasst. Im Wesentlichen werden Sprachbilder aus zehn Quelldomänen genutzt, um Entrepreneurship zu versinnbildlichen und die Rolle von Entrepreneuren zu beschreiben: Fortbewegung, Natur, Handwerk, Krieg und Kampf, Familie, Anatomie, Sport, Bühne-Film-Medien, Seefahrt sowie Mythologie und Religion. Die Analyse mündet in die Ableitung eines auf der konzeptuellen Metapherntheorie basierenden Gesamtmodels, das das Verständnis von Entrepreneurship explizit macht, welches durch die Verwendung von Analogien und Metaphern ausgedrückt wird. / Research on the use of analogies and metaphors by entrepreneurs and journalists is well established in English speaking and Scandinavian countries. However, there are no comparable studies for German speaking countries. This article aims at narrowing this gap in research. 210 analogies and metaphors were identified in a sample of 50 German print media articles. These metaphors were used to describe entrepreneurship and especially the entrepreneur’s role. Almost all of the 210 metaphors can be tracked back to only ten source domains: motion, nature, craftsmanship, warfare, family, anatomy, sports, theater, seafaring, and mythology and religion. Finally, we use conceptual metaphor theory to develop a model of entrepreneurship, making explicit the understanding of entrepreneurship that so far had been expressed only indirectly via the use of analogies and metaphors.

Suggested Citation

  • Sean Patrick Saßmannshausen & Sebastian Books, 2017. "Interpreneurship: Die Analyse von Analogien und Metaphern und das Bild von Entrepreneurship in Deutschland," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 65(4), pages 177-195.
  • Handle: RePEc:dah:aeqzfk:v65_y2017_i4_q4_p177-195
    DOI: 10.3790/zfke.65.4.177
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