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Operationalisierung von Unternehmenserfolg am Beispiel von Genossenschaftsbanken

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  • Nico Hahn
  • Constantin Schubart

Abstract

Angesichts eines sich wandelnden Finanzsektors, der durch verstärkten Wettbewerb und fortschreitender Digitalisierung geprägt ist, wird es immer bedeutender für Banken ihren strategischen Fokus auf verschiedene Erfolgsvariablen zu richten. Am Beispiel von genossenschaftlichen Finanzinstituten wurde dazu im Rahmen einer Studie untersucht, inwieweit verschiedene Erfolgsvariablen miteinander zusammenhängen. Dabei wurde deutlich, dass der Unternehmenserfolg vielschichtig und komplex ist. Es konnte gezeigt werden, dass positive Finanzkennzahlen (Gesamtkapitalrentabilität, Reingewinnspanne, Cost-Income-Ratio) nicht uneingeschränkt mit zufriedenen Kunden oder Mitarbeitenden zusammenhängen. Die Ergebnisse unterstreichen die Notwendigkeit Erfolgsvariablen mit der jeweiligen Unternehmensstrategie zu kontextualisieren. Trans-Abstract: Using the example of cooperative banks, a study was conducted to investigate the extent to which corporate success variables are interrelated. It became clear that success is multi-layered. It was shown that positive financial indicators are not unreservedly related to satisfied customers or employees. The results underline the need to contextualize success variables with the corporate strategy.

Suggested Citation

  • Nico Hahn & Constantin Schubart, 2023. "Operationalisierung von Unternehmenserfolg am Beispiel von Genossenschaftsbanken," Der Betriebswirt, Duncker & Humblot, Berlin, vol. 64(3), pages 157-167.
    • Handle: RePEc:dah:aeqdbw:v64_y2023_i3_q3_p157-167
    DOI: 10.3790/dbw.64.3.157
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