DIGITAL TRANSFORMATION OF ORGANIZATIONS – THE EMERGING TOPIC OF THE 2000s

The use of digital tools is a reality nowadays, which not only cannot be ignored, but which organizations must take advantage of, transforming their internal processes into more efficient ones, to remain competitive. These transformations are also inherently reflected in academic research, and unprecedented interest can be observed. The purpose of this paper is to map the research area on digitization and digital transformation and to identify the factors that contribute to the digital transformation of organizations through a systematic review. Also, through this research we have highlighted the qualitative evolution of research in this area of interest for research for two periods of time (1) 2014-2019 and (2) 2019-2024 and subsequently the conceptual link between research from the whole analyzed period and their trend. The second part of the research is dedicated to a systematic review to reveal the driving factors for digital transformation and digitization in organizations in the period 2020-2023 to provide insight to practitioners who are interested in this process. The results of the study provide information to organizations concerned with digital transformation in the post-pandemic period and complement the literature in this field.As an element of originality ofthe research, in addition to combining the two methods of bibliometric analysis and systematic review, the paper presents the driving factor for the digital transformation (in a simplistic way) but offers help to researchers who want to carry out more detailed and in-depth research in this field.