Political anthropology of the subject: Digitalisation of discourse and the boundaries of the lifeworld

The relevance of the topic of the article was determined by the need to understand the trends in the development of modern political anthropology in the context of digitalisation of discourse. In this context, it also seemed appropriate to outline the phenomenological vision of the mentioned issues. The purpose of the study was to outline the directions and mechanisms of the existence of political discourse in the conditions of transformation of the lifeworld and reframing of digital subjectivity, as well as the significance of political anthropology as a methodology for studying not only the sphere of politics, but also communication in the digitalised world in general, since within it the distribution of information subjectivity emphasised the relationship between the elements and components of the political, social, cultural, etc. whole. The article used phenomenological, analytical and anthropological approaches to the problems of the transformation of human subjectivity under the influence of digitalisation of the socio-political space. It was established that the traditional methodology of political anthropology in the conditions of digitalisation of social communication, political relations and virtualisation of culture was insufficient, for which the method of historical and philosophical analysis was applied. The transformations of human subjectivity under the influence of the total digitalisation of socio-political space were investigated. Political anthropology was interpreted in the context of searching for an answer to the crisis of classical models of the rational subject, as one of the methodologies that offered a heuristic analysis of discursive mechanisms that determined the boundaries of the human lifeworld through the analysis of political and authority relations. It was stated that the rapid introduction of digital technologies blurred the concept of social and political action due to the need to include non-human formats of agency in this concept. The conclusions indicated that the boundary of the human was an ontological and political category that defined the right to vote and responsibility in terms of identity and presence. A vision of political anthropology as primarily a philosophical, rather than a political science subdiscipline, was proposed. The practical value of the study lay in the possibility of applying the considerations expressed and the conclusions proposed by specialists in social philosophy, political science, as well as in the process of teaching socio-humanitarian disciplines in higher education institutions