Aesthetic consciousness in the context of the desemantization of art

Background. This article examines the phenomenon of modern art in the context of the loss of traditional semantic structures and the formation of new paradigms of artistic perception. The study revealed the mechanisms of the impact of desemanticized art on the recipient's consciousness and its role in shaping the worldview of a modern person. The work is a comprehensive study examining the transformation of aesthetic categories in the context of postmodern culture and the digital revolution. The purpose of the work is to describe the ways and vectors of the impact of modern desemantized art on human consciousness and its role in the formation of ideological attitudes. Methods. Philosophical reflection plays a dominant role in the research. This is due to the very nature of the object under study, aesthetic consciousness, which is not an empirical fact, but a complex philosophical construct. Philosophical reflection ensures its conceptualization, generalization and interpretation within a single model, as well as in determining the transformation of the status of art in the modern world. This method made it possible not only to describe the observed processes, but also to fit them into a broad historical and philosophical context, setting a coordinate system for interpreting empirical material. Phenomenological analysis was used as a tool for direct investigation of the act of aesthetic perception itself. His task was to capture exactly how the loss of meaning occurs in the viewer's experience. Results. The study concluded that modern art, freed from conventional semantics, acquires the ability to more directly affect the mental structures of a person, forming new models of aesthetic perception and ideological guidelines. The results of the work are of significant value for the field of art education and aesthetic education, namely the development of specific pedagogical techniques and curricula aimed at developing students' skills of critical reflection and analysis of artistic expression. The analysis of desemantization processes provides a tool for expert evaluation of art projects.