Organizational and economic mechanism for developing business processes in the sphere of household services, using the example of the fit service car service chain: an ecosystem approach

In the highly competitive market of consumer services, efficient development of business processes is the basis for improving the quality of service, reducing costs and creating sustainable demand. An ecosystem approach to process management allows not only to optimize current resources, but also to create conditions for partnership and integration with other market participants. The article considers the organizational and economic mechanism for developing business processes in the sphere of consumer services using car services as an example. The organizational and economic mechanism is aimed at both regulating relationships in the ecosystem based on the formation of a network of values and institutions, and at developing business processes of enterprises in the sphere of consumer services (car services), which contributes to improving the quality of service and customer satisfaction. The balance of values of stakeholders is considered as the basis for developing business processes of enterprises in the sphere of services. In accordance with the presented concept of the ecosystem model for the development of business processes of car service enterprises, the structure of the organizational and economic mechanism, including institutional, axiological, economic, organizational and communication (network) instruments, is considered. Purpose: Research and improvement of the organizational and economic mechanism for the development of business processes of auto service enterprises, aimed at improving the quality of service and increasing the efficiency of interaction between stakeholders. Methodology: The work is based on the works of neo-institutional, axiological theories and the concept of "Lean Manufacturing". The results of the work are obtained based on the application of the method of comparative interdisciplinary analysis of studies related to the structure and mechanisms of development of processes and ecosystems. In general, the study is based on an integrated approach that includes system, process and ecosystem approaches. Results: It has been revealed that the ecosystem model can be considered as the foundation for the organizational and economic mechanism of business process development in consumer service enterprises, where the main elements are institutional, axiological, economic, and communicative tools. The proposed mechanism contributes to improving service quality and operational efficiency of enterprises. Practical implications: The findings are relevant for application in the automotive service sector to optimize processes, enhance service quality, and improve competitiveness.