E(Culture) et nouvelles perspectives d'évolution territoriale

The creative cultural industry (CCI), often known as creative industries, encourages the development of one territory that is directly influenced by several factors such as: the existing cultural policies; the cultural offer proposed by the event organizers and the managers of some creative and cultural spaces; and the public interest. The immediate consequences of the Covid-19 sanitary crisis consisted in the cessation of cultural activities, the closure of cultural spaces, the absence of the public, all amplified by a vulnerability that cultural workers, especially those in the independent sector (ICCI), were already facing. The answers of the creative cultural sector came gradually, from reactions of ceasing events and activities, to relocation of some activities and creation of a new digital cultural content. After more than two years of Covid-19 pandemic in Romania, the evolution is still slow and insecure. The aim of this paper is twofold: a). to point out the immediate response reactions of the independent cultural and creative spaces in two Romanian university and cultural cities, with a strong cultural identity (Timi?oara, Cluj-Napoca), by their cultural offer and b). to reconfigure new territorial evolution perspectives by means of culture. In conclusion, the sustainability of CCI depends on the construction of some long-term cultural policies, re-balance of the ratio between the public cultural institutions and the independent and private cultural industry and the reconfiguration of the dialog between the cultural professionals, authorities and the society.