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Impact of creating an online store to market organic products

Author

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  • Susgein Julissa Miranda Cansing

    (Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador)

  • Eliany Judith Torres Barraza

    (Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador)

  • Martha Rosario Silva Cuastuza

    (Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador)

  • Jenrry Fredy Chávez-Arizala

    (Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador)

Abstract

Introduction: to define digital marketing as an adaptive and technological process through which companies create, communicate, deliver, and maintain value with their customers. Objective: to determine the impact of creating an online store to market organic products. Method: an observational, descriptive, and cross-sectional study was conducted. The population consisted of environmentally conscious individuals interested in improving their health and that of the planet through their purchasing decisions. A simple random sampling method was used with 115 people who were sent a questionnaire to determine how frequently they consume organic foods. Results: 83 % of respondents frequently consume nuts, 98 % are motivated by the quality and benefits of consuming nuts, 42 % of respondents set aside $10 monthly, educational videos are preferred by 59 %, 40 % prefer to buy by the pound, and 75 % of respondents agree to receive promotions and offers via WhatsApp. Conclusions: the creation of an online store for the sale of organic products in Ecuador is part of a context of market expansion and alignment with global trends in healthy and sustainable consumption.

Suggested Citation

  • Susgein Julissa Miranda Cansing & Eliany Judith Torres Barraza & Martha Rosario Silva Cuastuza & Jenrry Fredy Chávez-Arizala, 2025. "Impact of creating an online store to market organic products," Diginomics, Centro de Estudios de Economía Digital, vol. 4, pages 212-212, January.
    • Handle: RePEc:cwg:digino:v:4:y:2025:id:212
    DOI: 10.56294/digi2025212
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