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“The journey towards omnichannel retailing”: Lozada Travel

Author

Listed:
  • Matias Chiavelli

    (Universidad Siglo 21, Licenciatura en Comercialización. Argentina)

Abstract

In this work, the undersigned, will present the necessary guidelines to reposition the company Lozada Viajes, in the On Line channel, through omnichannel. Lozada Viajes managed a multi-channel offline business model, which allowed the company to achieve success in said channel. At present, this model has become completely obsolete. Starting from a deep internal and external analysis, a plan is proposed to reposition the company, through the perception, remembrance and association of the brand that allows it to obtain a better perception of it. All this, accompanied by the re-linking with certain key attributes, which currently have a significant value given the growing online trend in the sector. For this reason, a unification of the Off and On Line channels is proposed to achieve the expected results and thus achieve omnichannel, which is detailed in the final conclusions.

Suggested Citation

  • Matias Chiavelli, 2024. "“The journey towards omnichannel retailing”: Lozada Travel," Diginomics, Centro de Estudios de Economía Digital, vol. 3, pages 104-104, January.
    • Handle: RePEc:cwg:digino:v:3:y:2024:id:104
    DOI: 10.56294/digi2024104
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