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Influence of the marketplace on the commercial performance of the company Gusto Amazónico in the district of Tarapoto

Author

Listed:
  • Franko Raúl Salazar-Novoa

    (Universidad Nacional de San Martín, Facultad de Ingeniería de Sistemas e Informática. Tarapoto, Perú)

  • Marco Armando Gálvez-Díaz

    (Universidad Nacional de San Martín, Facultad de Ingeniería de Sistemas e Informática. Tarapoto, Perú)

  • Ángel Cárdenas-García

    (Universidad Nacional de San Martín, Facultad de Ingeniería de Sistemas e Informática. Tarapoto, Perú)

Abstract

This research aims to determine the influence of the marketplace on the commercial performance of the company Gusto Amazónico in the district of Tarapoto, 2020 According to previous studies, the following hypothesis is proposed: The marketplace significantly influences the commercial performance of the company Gusto Amazónico in the district of Tarapoto - 2020. The study presents a non- experimental cross-sectional design, so it is of a basic type of correlational level. The technique to collect data used was the survey that, through a questionnaire applied to 90 commercial transactions of the company, it was determined that the correlation that exists between the marketplace and job performance is positive and very high, achieving a correlation coefficient of 0.982. In such a way that the marketplace positively influences the commercial performance of the company Gusto Amazónico in the district of Tarapoto, 2020. In addition, the dimensions of commercial and electronic interaction are also positively related since the correlation coefficients obtained were 0.978 and 0.977 respectively.

Suggested Citation

  • Franko Raúl Salazar-Novoa & Marco Armando Gálvez-Díaz & Ángel Cárdenas-García, 2022. "Influence of the marketplace on the commercial performance of the company Gusto Amazónico in the district of Tarapoto," Diginomics, Centro de Estudios de Economía Digital, vol. 1, pages 1-37, December.
    • Handle: RePEc:cwg:digino:v:1:y:2022:id:37
    DOI: 10.56294/digi202237
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