Pemanfaatan Teknologi Digital Dalam Dakwah: Studi Analisis Dakwah Ustadz Adi Hidayat Melalui Platform Youtube

The development of digital technology has driven significant changes in Islamic da'wah practices, including the use of the YouTube platform as a broader, more flexible, and interactive medium for conveying religious messages. This study aims to analyze Ustadz Adi Hidayat's da'wah strategy through the "Adi Hidayat Official" channel by reviewing content characteristics, delivery methods, and audience responses in the digital da'wah process. The study used a qualitative method based on a literature review by examining various relevant literature and related data. The results show that Ustadz Adi Hidayat successfully utilized YouTube as a dialogic and educational da'wah space through the presentation of systematic lectures based on Islamic teachings, the selection of contextual themes, and the use of interactive features such as comments and live streaming. Audience responses, demonstrated through positive feedback and active engagement, confirm the effectiveness of digital da'wah in improving religious understanding. However, challenges such as the potential for simplification of teachings, the digital competence of da'wah practitioners, and platform algorithms require continued attention. Thus, da'wah through YouTube can be an effective strategy in strengthening religious literacy in the current era of digital transformation.