Current trends in the development of the digital business environment

The article discusses the role of breakthrough technologies in the digitalization of the business environment. The emerging effects of the introduction of digital technologies, both economic and social, are investigated. The consequences ofchanges in certain industries, specialties, and professions are analyzed and forecasted in connection with the active transformation of the market under the influence of developing IT technologies. The methods of systematic approach, statistical and economic analysis were used for the study. As a result of the research, the authors identified specific differences in the perception of the changes taking place by different generations. Tendencies of digital conclusions for modern adaptation to them are defined. It is shown how the digital transformation of business changes notonly the business environment, but also has an impact on management as a management system of the organization, which must meet the new realities.