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The role of educational marketing in the development of the organization

Author

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  • O. A. Semenova

  • O. V. Suldina

Abstract

The article talks about the growing role of marketing in the development of organizations, including educational ones. On the example of the Bolshebereznikovskaya secondary school of the Republic of Mordovia, the possibility of using a set of marketing tools to promote educational services, including paid ones, is shown. At the same time, there is a weak use of marketing approaches to the management ofeducational organizations in modern conditions.

Suggested Citation

Handle: RePEc:cvt:journl:y::id:195
DOI: 10.24182/2073-6258-2021-20-2-166-177
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