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Development and adaptation of private service enterprises in the digital economy market

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  • N. S. Zaytsev

Abstract

The adaptation of representatives of private enterprises and small businesses in the service sector to the general economic digitalization, today is one of the key drivers of the development of the digital economy market in the Russian Federation. There is a radical revision ofthe classic business models, the introduction ofthe latest digital technologies in them, and the mass release of various aggregators on online trading platforms. The combination of all the above factors creates a high level of competitiveness between market participants and, as a result, develops and adapts the competitive strategies used by these organizations to meet new needs.

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Handle: RePEc:cvt:journl:y::id:175
DOI: 10.24182/2073-6258-2021-20-1-144-151
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