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Analysis of the market of travel Telegram-channels, defining the trajectory of the development of this topic and creating evidence-based recommendations for regional travel Telegram-channel implementation

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  • M. Yu. Belyakova

  • I. A. Kozenko

Abstract

Theoretical aspects of SMM-promotion are disclosed; Telegram as a promotion tool is described; the market of travel Telegram-channels is analyzed; the performance criteria of Telegram-channels are defined; the recommendations for the development of travel Telegram-channels are developed. The scientific hypothesis is using Telegram-channels allows to increase tourist attractiveness of Russian regions. Novelty and the practical significance of the study is analysis and comparison of travel Telegram-channels by the performance criteria and prediction of channels and development of recommendations for channel implementation.

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Handle: RePEc:cvt:journl:y::id:156
DOI: 10.24182/2073-6258-2020-19-4-82-95
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