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A strategy for ensuring consumer confidence in the face of threats and risk

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  • I. S. Chernov

Abstract

The article is devoted to one of the priority and most important economic indicators in modern conditions — the consumer confidence index. Which reflects the degree of optimism of consumers and their expectations in the strategic plan. The article examines possible strategies for ensuring consumer confidence in modern conditions characterized by uncertainty and various types of threats. The analysis reflects the dynamics of the consumer confidence index on a quarterly basis over ten years. Comparative conclusions are drawn about the dynamics of consumer sentiment and inflation expectations over the past five years on a quarterly basis. Specific strategies for ensuring consumer confidence are proposed to enable long–term planning in the face of threats and risks. The main conclusions of the study are to understand the mechanisms of transition to a strategy of maintaining confidence and security, minimizing losses and consumer anxiety.

Suggested Citation

  • I. S. Chernov, 2026. "A strategy for ensuring consumer confidence in the face of threats and risk," Scientific notes of the Russian academy of entrepreneurship, JSC “Publishing Agency “Science and Educationâ€, vol. 25(2).
    • Handle: RePEc:cvt:journl:y:2026:id:1235
    DOI: 10.24182/2073-6258-2026-25-2-126-132
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    References listed on IDEAS

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    1. S. S. Shadrina, 2022. "Top-10 Best Customer Retention Strategies That Increase Profits," Business Strategies, Real Economy Publishing House, vol. 10(7).
    2. ., 2023. "Frugal innovation and economic dynamics in developing economies," Chapters, in: The Economics of Frugal Innovation, chapter 8, pages 120-137, Edward Elgar Publishing.
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