Application of modern approaches and information technologies in the commercial activities of the enterprise

Today, information technologies are widely used in society both in the field of public administration and in the commercial activities of modern enterprises. The article discusses the application of modern approaches and information technologies in the commercial activities of business structures. Representatives of the Russian business community note that the use of innovative management approaches and information technologies in production activities significantly affects the efficiency of activities and the speed of business processes. In the course of the work, current approaches and technologies that can become widely popular among commercial enterprises were considered and the experience of using innovations in the activities of modern enterprises was analyzed. The role of information technologies and modern approaches in the company’s commercial activities is very high. Innovations are involved in enterprise management, in accounting for the performance of the organization, planning business projects, and information exchange. Thus, the application of modern approaches and information technologies in the commercial activities of enterprises is currently a key trend in the development of entrepreneurial structures.