Current state and prospects for the development of international wholesale trade in the e–commerce market under the influence of large retailers

International wholesale trade has significant development potential when organizing new mechanisms of interaction using e–commerce. E–commerce is becoming a tool for reducing costs for cross–border trade operations, providing enormous opportunities for organizing trade activities in the B2B sector. In particular, e–commerce at the international level makes it possible to overcome traditional barriers to cross–border trade, increase the manageability of business processes and change approaches to the formation of value chains. The article highlights that the activities of large retailers in the above direction have an accumulating influence and, with a targeted systemic organization, will create a unified business infrastructure for the functioning of e–commerce at the B2B segment level. It is emphasized that in the long term, these processes can have a significant impact on the state of trade in the country as a whole, stimulating activity and the reproductive effect.